ALEXANDER THE GRAPE IS BACK BABY!

When 1908 Candy told us they were relaunching the candy that launched a million childhoods, we could hardly contain our excitement, (hmm, think about all those free samples). But really, crafting personalities for these iconic characters was a blast. Not to mention creating the branding, packaging, and web presence to bring Alexander and friends into this great new world.

 

SCOPE

Branding
Packaging
Character development
Social Media

 
alex_7oz chewy mockup.jpg
1_0000_alex top view.jpg
1_0003_Layer 2.jpg
1_0002_apple top view.jpg
1_0001_mr melon top.jpg