Formation

Private aviation runs on impossibly high expectations and impossibly short timelines. InFlight Catering had become the company everyone called when requests came in hot, late, or impossible, but its name still made it sound like food was the whole story.
We renamed it Formation, rebuilt the strategy, identity, website, and brand architecture around the network it had become, then gave it a brand that could finally keep up. Turns out, perfection under pressure looks pretty fly at 41,000 feet.