Rare

Making vegan food interesting is hard. Making people forget it’s vegan? That’s where things get exciting.
Rare came to us with a bold ambition, so we built the name, strategy, personality, identity, packaging, and a voice with real bite around a brand that put delicious first, plants second, and preaching nowhere on the menu, in a category that often takes itself far too seriously. The result was playful, memorable, and flavorful enough for people to have a cow.
Well done? You decide. But Rare? Certainly.